Sondor Festival 2023
Roles: 3D Designer, Animator, Graphic Design
A few years back I had the honour of designing the marketing collateral for the inaugural Sondor Festival and their adjacent launch events. The process began with the logo, from which the broader environment and art direction grew. The concept centred on an aquatic, utopic world filled with colour and life, drawing from the flora and fauna of that imagined place.
I delivered posters for digital and print, video content for social media, artist profile assets, and information graphics for festival attendees. I was proud of what I created and gained a great deal from the experience, particularly given that graphic design sits outside my primary discipline, despite my background in the Adobe Suite and prior design education. It's wonderful to see the festival continuing each year, with its collateral staying true to that original design motif.
A few years back I had the honour of designing the marketing collateral for the inaugural Sondor Festival and their adjacent launch events. The process began with the logo, from which the broader environment and art direction grew. The concept centred on an aquatic, utopic world filled with colour and life, drawing from the flora and fauna of that imagined place.
I delivered posters for digital and print, video content for social media, artist profile assets, and information graphics for festival attendees. I was proud of what I created and gained a great deal from the experience, particularly given that graphic design sits outside my primary discipline, despite my background in the Adobe Suite and prior design education. It's wonderful to see the festival continuing each year, with its collateral staying true to that original design motif.
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